Graphic Design Select Work

Self Image Labs empowers individuals to achieve their personal and professional goals through self-awareness and transformation. By promoting a positive self-image, confidence, and the full expression of one’s unique talents, the brand helps people live more consciously and fulfilled, approaching life’s challenges with a positive mindset.
Our task was to create all visual elements and systems from scratch. We started with research and personas, and created a full visual story for this brand. From the logo, color palette, and typography to social media templates, email footers, and print and promo materials
The project was a graphic design finalist for Zagreb Design Week 2025, and was a part the the exhibition.

Menu design for a hotel beach bar on the beautiful island of Ugljan. The brief was to create two separate drinks menus following the already existing brand book - a specialised one for spritzes and cocktails, and another one for hot and cold drinks. It was important to the client that the brand illustrations were used, which made the design more interesting and connected to the hotel’s branding.

Amber is a fictional beauty salon based in Zagreb, Croatia. They offer a wide range of services, from nail and hair styling to massages and facial treatments. They also have their own line of skincare products that can be purchased as a set.
I created a complete visual identity for Amber, including collateral such as loyalty and business cards, a brochure, and a sale poster. I also designed the skincare line packaging, the box for the set, and a card explaining the products inside.

The idea was to create a complete visual identity of an imaginary gin brand. “Gin garden” is a small gin distillery and bar that specialises in gin cocktails. They also have a small traveling bar - a trailor costumers can rent for events. They also offer their gin spices.

A passion project for a glassware company. Unique and eccentric pieces are designed with a love for art and style, making them perfect for those who appreciate vintage-inspired, feminine decor.

A passion project for a glassware company. Unique and eccentric pieces are designed with a love for art and style, making them perfect for those who appreciate vintage-inspired, feminine decor.

Quinn is a fictional jewelry company that sells feminine and dainty pieces at an affordable price point. The company is focused on pieces for people who want to elevate their look and add some sparkle to their everyday lives. The identity includes logo and stationary as well as socials and Google ads.

Visual identity for a sailing company. They offer a variety of trips that cater to your specific needs, whether it’s a day trip or a week-long voyage. At Optimystic, you’ll enjoy the best in sailing, food, and entertainment.
The project is havely based on patterns that represent the sea and the sail, while logo has a couple hidden meanings.

Sunroom visual identity is a passion project for a high-quality crystals shop. This small business is passionate about providing customers with a wide and varied selection of natural stones and gemstones.

Logo variants and a business card were created for a design competition of rebranding an Italian coffee shop and coffee brand. The brief was to design an elegant visual with a strong connection with the tradition of the company that has existed for almost a hundred years. The tagline had to be included in the logo. The half circle that is a part of the logo was made with a scanned coffee trace on a mug.

Client work for a dates brand Veroni. The company sells fresh dates on the Croatian market. These designs are currently sold at multiple big retail chains such as Kaufland and Interspar.

A passion project for a service-based business. Maroon, is a wedding planning company passionate about helping couples bring their dream wedding to life. The services cover everything from vendor arrangements to on-the-day setup. The identity explores different logo variants, photography treatment and stationary.

My version of poster series for exhibitions in the Museum of Arts and Crafts in Zagreb.
1. kinetic art exhibition
2. art deco exhibition
3. exhibition of glass

Promo proster for a photography exhibition "Pogled s prozora", the exhibition of student photography projects inspired by isolation during the COVID-19 pandemic.
Besides designing the poster, I was also a part of the organisation team for this exhibition.